Fort Worth/TX – ECi, a known leader in industry-specific technology solutions, hosted more than 800 attendees at the ECi national conference for users of their business solutions. The national conference was held at the Renaissance Worthington hotel in the city of Fort Worth, Texas, November 1–3.

 As part of the ECI Conference, Trodat USA’s IT Division, demonstrated its e-commerce ordering solution “uTypia”.   The online ordering solution, uTypia, was integrated into ECinteractive this past year and the boast the first dealers being live in September.  Many of the ECI customers came to the Trodat booth demonstrations and showed great interest in this new ordering capability for their online customers that want to order custom product.

 Of the many attributes, the dealers were particularly pleased about the cost savings that the Trodat solution will bring them and as well as the incredibly improved user experience the customer will enjoy. For those ready to get started, Trodat announced that uTypia is ready and available with the added bonus that it allows the dealer to use a local stamp company to fulfill their orders.

Trodat’s uTypia system has been at the forefront of custom stamp e-commerce since its creation in 2000.  As a result of this integration, uTypia enables office product dealers and their customers to order custom stamps as easily as they order any other stock or non customized product.  By removing the complexity that has overshadowed custom product orders the office dealer is able to target the virtually untapped market of custom stamps.  Ultimately, this integration enables independent, small to medium size businesses, to utilize state of the art and cost proven products which will result in increased sales volume and profitability.

This is an excellent opportunity for RSM’s to approach their office dealers to see if they are using the ECI Interactive software package, and if so, offer them the ability to process custom stamp orders via the solution.  It can significantly streamline the office dealer order process with the orders coming direct to the stamp manufacturer!

When a dealer does have ECI Interactive, and they add Trodat stamps to their online store, the user selects the category rubber stamps and a micro site with the uTypia customizing software will open. The customer selects and designs one or several Trodat products. Afterwards the user returns to the office dealer’s site, the order data is transferred automatically to ECinteractive and thus to the ERP system, where it’s processed and the order is sent to the RSM upon approval.  We can even set the layout of the micro site to be adapted to match with the web store of the dealer.

For the integration into ECi, the newest uTypa solution – uTypia Consumer – will be used. uTypia Consumer has an especially user-friendly, intuitive order process, using the latest technology.

 “Our experience over the past several years is that dealers are able to increase sales, lower costs, and therefore greatly increase their profitability,” says Paul De Martini, President/CEO of Trodat USA.  “We have also seen that the ordering experience is much improved for the end-user when they order through uTypia.”

 The integration will be finalized by April of 2011.

 For more information, contact Jennifer Niziolek at Jennifer.niziolek@trodat.net or visit our website at www.utypia.com or www.trodatusa.com

by Jennifer Niziolek

Setting new standards

For many years, uTypia has been the leading software in the B2B area. Realizing the need to address the consumer market, uTypia created a new solution; uTypia Consumer, an intuitive and easy to use web solution, that allows you to target the retail market place.  The solution is a cutting edge e-commerce product that offers the most innovative functionalities.

Ease of use

In our web based world, customers are searching for a fast, easy to use and intuitive interface combined with instant gratification.  Studies have shown that when it comes to custom stamps, customers think of what they want their design to look like, not the mount it will be on.  So the key is, you need to keep the process quick and simple.  That’s why uTypia Consumer offers the Express Order 4 step process with the product choice being made for them based on their design. 

Simplifying the experience

The Custom Wizard in uTypia Consumer has been improved to reflect the more expectant appetite of the retail consumer.  Specifically, text is automatically updated in the imprint preview, the stamp size is automatically set based on the layout they have created, uploading or sizing a logo is as easy as a button click.  Not to mention the ability to design a Multi-Color stamp.  uTypia Consumer uses all the latest technology to simplify the customers experience. 

Search Engine Optimization and Social Media

One of the most important factors to having success with an e-commerce solution is Search Engine Optimization.  uTypia Consumer was developed in such a way as to offer the most ideal conditions for SEO and a positive ranking.  Of course, the shop owner must contribute as well by optimizing the contents.  Furthermore, the exposure to the many social media avenues such as Facebook, Twitter, Delicious etc also can help build your business by bringing new customers to your site. 

Cross Selling – the opportunity to increase and close more sales!

It’s easier to sell more products to one customer than to win new customers.  Cross selling is an important technique for e-commerce sites that offer different products. In uTypia Consumer when a user gets to the basket, the shop recommends additional products based on what he already has in his shopping cart.

uTypia Consumer – the new generation of e-commerce

Today, online users are flooded with a vast number of online shops and product offers. That’s why as an online dealer it is more and more important to stand out with a quality solution that gives the customer what they want; a professional design, user friendly functionalities and fast service.  Find out more information about uTypia Consumer at www.utypiasoftware.com or contact Jennifer Niziolek at 800 876 3281 x8522.

Trodat’s uTypia division announces it’s newest product release, uTypia Consumer.  This web product specifically targets the retail market and offers a whole new way to order starting with the imprint rather than the stamp mount and boasts an express 4 step process which speeds ordering.  There are several professionally designed layouts to choose from and the ability to freely move categories, sections and pictures around to customize the site look and feel further.  Additionally, the site allows for connections to social media as well as being SEO friendly.  With a release date of October 2010 in the US, uTypia Consumer will enhance and complete uTypia’s line of exceptional web based e-commerce shops.

For more information about uTypia, contact Jennifer Niziolek at 1-800-876-3281 ext. 8522 or visit our web site at www.utypia.com.

And our pricing is very competitive – especially now while we’re offering the buy one year and get the second year free offer.  This puts the monthly cost of this web page at $15 or $20 per month depending on which  size package you choose.

Perhaps full customization of custom products is still something you’re interested in?  Then our uTypia suite of products may be just what you’re looking for.  Our uTypia Basic shop is just $50 a month and provides your customers with all the same great attributes that our uTypia Standard shop does.  And if B2B is your focus – then you’ve stopped at the right spot.  uTypia is the leading product in the industry for your Business 2 Business needs.  Visit us at www.utypia.com.

Thanks for reading and tune in again for more updates from Trodat and uTypia!

If you’d like a take a look at our demonstration sites for either product, uTypia Page or uTypia Standard, just email me at jennifer.niziolek@trodat.net and I’ll be happy to email the links to you so you can take a look anytime you’d like.

The uTypia Trotec edition produces a direct output from uTypia to the Trotec laser via TSF (Trotec Spool File) manufacturing images.

The uTypia system generates a TSF File with all parametres that can be passed to the laser without any change. Materials like rubber, glass, signs and multicolorstamps also are supported. Additionally, material names and groups can be configured. Cutlines and Stampshoulders are provided. This helps to streamline the production process even more.   http://www.utypia.com/_product_info/_en-US/160+Trotec+Spool+File.htm

In future, you can expect to see newsletter information, notification of necessary maintenance down time, feedback from tradeshows (with pictures that I’ll clean up to protect the innocent) and just general information that may be of interest.  If you want to view our site directly just browse to www.utypia.com.

Thanks for reading!